A major step forward for experience-based tourism in Northern Norway
Best Arctic Group is announcing the acquisition of FarOut, a well-known Tromsø-based provider of tailor-made experiences and guided tours. The move strengthens Best Arctic Group’s position as a leading force in sustainable, authentic, and experience-driven tourism across Northern Norway.
If you’re passionate about unique adventures, local storytelling, and unforgettable moments under the Arctic sky, this merger brings exciting news for future travelers.
A strategic move that expands experience-based tourism
For years, FarOut has earned an impressive reputation for delivering high-quality, locally grounded, and personalized travel experiences. With operations stretching across large parts of Norway, the company has been recognized for its innovative approach to guiding and tour development.
By bringing FarOut into its family, Best Arctic Group gains access to a broader portfolio of curated tours and tailor-made experiences: enhancing what travelers can expect when exploring the Arctic region.
“We are very pleased to welcome FarOut into the Best Arctic Group family. Their expertise and passion for authentic experiences perfectly align with our vision of delivering experiences that leave a lasting impression,” says Trond Arne Kongsli, CEO of Best Arctic Group.
What does this means for travelers
Customers can look forward to:
✔ A wider range of tours and activities
From nature-based adventures to cultural experiences, the combined portfolio will cater to both seasoned explorers and first-time visitors.
✔ An upgraded digital booking experience
A more intuitive and accessible digital platform will make it easier for travelers to discover, compare, and book their next Arctic journey.
✔ Stronger local presence and expertise
Both companies share deep Northern Norwegian roots. This merger ensures that local knowledge, culture, and sustainability remain central to every experience.
A founder’s journey comes full circle
FarOut’s founder, Eirik Bræin Gikling, reflects on the moment with pride and gratitude: “I started FarOut in 2007, and it has been an incredible journey. Over 18 years, we have witnessed explosive growth in tourism in Tromsø and Northern Norway. I am proud that FarOut has been part of this development.”
He acknowledges FarOut’s many achievements, including multiple Gaselle awards and the prestigious Growth in the North award, before passing the torch: “Now the time has come to pass the baton, and I feel confident that Best Arctic Group is the right company to take over. They have local roots, skilled people and strong values.”
Moving forward: A stronger, more sustainable future
Best Arctic Group aims to build on FarOut’s legacy by strengthening its focus on:
- Sustainability
- Local value creation
- High-quality travel experiences
- Authenticity and responsible tourism
Together, the two companies are meant to elevate Northern Norway’s tourism landscape, creating opportunities for travelers to experience the region in a meaningful and memorable way.
Discover your next Arctic adventure
With this acquisition, Northern Norway’s travel scene enters an exciting new chapter. Whether you dream of chasing the Northern Lights, exploring dramatic fjords, or connecting with local culture, the expanded offerings from Best Arctic Group promise journeys that stay with you forever.
