Your gateway to unforgettable arctic adventures

Originally from Trondheim and raised in Tromsø, Alexander combines a background in cybersecurity with a lifelong passion for adventure, creativity, and craftsmanship. Growing up on a family farm on northern Kvaløya fostered an early connection to the outdoors and a love for building and creating things by hand, values that still play a central role in his life today.

Prior to joining the operations team, he worked within cybersecurity and security engineering for both public and private sector organizations in Northern Norway and Oslo. This experience provided him with a strong foundation in technology, operational support, and security-focused problem solving.

Away from the office, Alexander can often be found outdoors. Whether it’s climbing steep rock faces, heading into the mountains on skis, or embarking on challenging expeditions, he enjoys embracing the demanding conditions of the Arctic environment. He has also volunteered with the Red Cross Search and Rescue team, serving as a medic and taking part in a wide range of rescue missions.

When not exploring the outdoors, Alexander channels his creativity through music and craftsmanship. A dedicated bass player with a love for everything from jazz and classical music to progressive rock and metal, he also spends much of his free time building custom guitars and basses. His current project, an ambitious Arctic-themed bass guitar featuring charred wood and reindeer antler details, perfectly reflects his passion for combining traditional craftsmanship with unique design.

Languages: English & Norwegian

Anna, a proud native of Tipperary in southern Ireland, was taken from the Emerald Isle to the Arctic Circle, where she now works in the Marketing Department.

Holding a Bachelor’s degree in Journalism and New Media from the University of Limerick, her professional experience includes working as a radio news anchor for major Irish stations, showcasing her talent for communication and public engagement.

Anna’s thirst for knowledge and adventure led her to New York City, where she studied TV production at SUNY New Paltz. This experience not only honed her skills but also fueled her passion for travel and cultural exploration. An avid traveler, Anna has explored most of Europe, Canada, the USA, and Australia, visiting 20 countries to date. Anna’s goal is to visit as many countries as possible in her lifetime, documenting her adventures through her writing.

Anna maintains an active lifestyle. She enjoys various forms of exercise, including pilates, yoga, hiking, and running. Her love for the outdoors aligns perfectly with Norway’s emphasis on nature and personal well-being, making Tromsø an ideal location for her current chapter. Anna’s decision to work in Tromsø was inspired by her previous visits to Norway, a country she has grown to love.

Languages: English & Irish

Originally from Belgium, Antoine started showing an interest in languages and cultures at a young age, which ultimately led him to the USA, where he got his high school diploma.

It was only after going to an open day at university that he was introduced to Scandinavia. Intrigued, he signed up at the Faculty of Translation and started learning Danish. While on exchange in Denmark, he took the opportunity to spend a few days in Norway. This short trip turned out to be a revelation: the raw nature, rich culture and, above all else, the colourful dialects spoke to him.

Antoine then moved back to Belgium, where he completed a master’s in translation, now focusing on Norwegian. After completing his studies, he worked from home in B2B logistics for Nordic companies before ultimately moving to Tromsø.

In his free time, he loves hiking, watching Formula 1 and watchmaking.

Languages: English, French, Danish & Norwegian

The best way to stay healthy is to take a nice morning early swim, just ask Bente!

She is great at dealing with people, which is why she takes care of all our employees and our well-being. Norwegian, extremely kind, patient, and good at managing people.

Languages: English & Norwegian

Meet Carolina, our Marketing Manager, who leads the company’s marketing strategy, brand development, digital marketing, SEO and marketing AI initiatives.

Originally from Portugal and now based in Tromsø, she holds a Bachelor’s degree in Strategic Communication, a Master’s degree in Marketing Management and a postgraduate qualification in Digital Marketing. Before joining Best Arctic, she worked with international brands, marketing agencies and the tourism industry.

Passionate about AI, SEO and customer behavior, Carolina enjoys turning data into ideas and complex marketing challenges into practical solutions. When she’s not busy cooking up Best Arctic’s marketing strategy, Carolina is probably eating (an incredible amount of…) sushi, trying new Asian recipes, listening to Queen or watching Harry Potter for the 19356 time. She is probably the only person on Earth who could eat Chinese ramen and sushi every day!

Outside work, she loves traveling, discovering new places and finding the best local food wherever she goes. She loves to cook as much as she loves traveling the world, always bringing home new recipes to test.

Languages: English, Norwegian, Portuguese & Spanish

Claudia is a Swiss tourism graduate and outdoor enthusiast who has called Northern Norway home for the past few years. After working with whale safaris in Andenes, she moved to Tromsø in September 2024 and is now the Customer Service Manager at Best Arctic.

A passionate traveler, she has cycled across Australia, visited remote destinations such as Easter Island and São Tomé, and enjoys discovering places off the beaten path. Her hobbies include hiking, cross-country skiing and camping. Having embraced Norwegian culture, Claudia loves spending time in nature, foraging for mushrooms and berries and turning her harvest into delicious homemade treats. When she’s not outdoors, she enjoys yoga, knitting, and good food, especially traditional Swiss cheese dishes.

Languages: English, German & Norwegian

Einar is an authentic “tromsøværing”, raised in the arctic capital. He studied Marine Business Management at Norway’s Fisheries College (bachelor’s degree) and, in 2008, he moved to London for his master’s in Finance from Bayes Business School.

In 2019 Einar returned to his roots in Tromsø with his family after a “little detour” in Oslo. Prior to joining Best Arctic, Einar worked 10 years within the recycling industry and 3.5 years in management consulting.

He has two sons and enjoys going on cabin trips with friends and family, gathering around a bonfire, and being outdoors. Skiing and exercising at the gym are also how he enjoys his free time.

Languages: English & Norwegian

Full of energy and extremely active, Emma came from Belgium for the stunning nature, and, eventually, love made her stay.

She started as a guide, and that precious knowledge brought her into the office, to create, develop and sell the best activities, tours and packages for you!

Extremely sporty and outdoorsy, Emma loves to go hiking, skiing, playing volleyball and she also learning new skills on the gardening world!

Languages: English & Dutch

One of the founders of Bussring and Best Arctic, Henry was born in Nordreisa (Troms county), and has been working in the travel industry since 1993!

He is now working as a business developer, checking new business possibilities and opportunities! Henry enjoys swimming, playing volleyball during his free time, but especially cooking (we heard he is a master of moose stew!).

He recharges his energies by spending time with his family and friends and his dream is to spend more time out, in the wilderness, in contact with nature, fishing, and hunting.

Languages: English & Norwegian

Jessica is our (finally) second member from Portugal! However, her adventurous spirit has taken her to many places, from Chamonix, France, to her current home in Tromsø, Norway. Drawn to nature and new experiences, she loves exploring the outdoors (hiking, climbing, or skiing – even if she’s still learning along the way – after all Portuguese people are not born with skis on their feet, like Norwegians!).

Creative and curious, Jessica enjoys dancing, trying out new crafts and sharing good food with friends. She also values quieter moments with books, podcasts, and yoga, which help her reflect and recharge. While she may seem a little shy at first, she quickly opens up and often becomes the most energetic person in the room.

At her core, Jessica is driven by growth, learning, and living with intention, always seeking to make the most of each day with courage and curiosity!

Languages: English, Portuguese & Spanish

Originally from Karasjok (550 km northeast of Tromsø), Ken-Even grew up in a reindeer-herding Sámi family.

He moved to Tromsø in 2010 to fulfill his bachelor’s degree in Economics and Administration and has been working in the company since 2019.

During his free time, he enjoys relaxing, chilling, climbing and he is a big gamer of World of Warcraft!

Languages: English, Norwegian & Sámi

Maija grew up in Savo, Finland, balancing ballet and ice hockey before team sports won her heart. She went on to compete internationally in everything from hockey, bandy to Finnish baseball and disc golf.

Very much an outdoorsy person, she was drawn north to Rovaniemi (north of Finland) by nature and adventure, where she lived for over ten years. She now spends her free time freeride skiing and exploring the outdoors around Tromsø.

After working in sports, sales, and marketing, Maija discovered her passion for graphic design and studied at the University of Lapland. Today, she creates brand identities and websites, blending creativity with a love for details that improve accessibility, equality, and workplace well-being.

And yes – she’s very glad Tromsø has a sauna!

Languages: English & Finnish

Margot, is part of our fantastic booking team. She discovered her true calling through an unexpected journey: after obtaining a master’s degree in project management, a challenging experience led her to volunteer in Iceland, where she fell in love with tour guiding.

Drawn to Nordic culture, Margot eventually settled in Tromsø, captivated by its vibrant yet intimate atmosphere and proximity to nature. Margot appreciates the city’s safety, slower pace of life, and respect for people and nature.

In her free time, she enjoys swimming, yoga, running, hiking, and playing board games. While she misses her family, friends, and pets back home — not to mention the delicious French cheese and cuisine — Margot has embraced the Norwegian lifestyle.

Languages: English & French

Maria is Best Arctic’s AI-powered assistant, designed to help you explore experiences, destinations, and general information about our tours in Tromsø and the surrounding Arctic region.

She provides quick guidance on what to do, when to visit, and how to discover the best of the North, based on available content and product information from Best Arctic.

Please note that Maria is an automated tool and can’t assist with bookings, changes, or administrative requests such as invoicing. For these matters, our customer service team will be happy to support you directly.

Maria is here to help you navigate our portfolio, find inspiration, and access information – anytime, 24/7.

You can ask Maria anything – from what you should do in Tromsø during the month of October, to the best time to see the aurora. And if she ever comes across a question she doesn’t have the answer to, she’ll happily share the direct contact to our human colleagues team in our customer service department to make sure you get the right answer.

Languages: Available in multiple languages to support our international guests.

Living in Norway since 2015, Paolo traded the warm island of Sardinia in the Mediterranean for the cold Northern Lights nights and the never-ending Midnight Sun summer nights of the Arctic. He is a landscape architect, specialising in the Arctic and extreme environments.

Paolo is also a fan of bushcraft. The cold doesn’t scare him, and he loves challenging himself in different ways and survival situations! Paolo is a very active person. He started as a surfer and skateboarder when he was a child back home, and nowadays in Norway he loves being outdoors, close to nature, hiking, biking, fly fishing and snowboarding.

Other than sports, he enjoys sciences, cultures, languages, philosophy, art history, painting and music. With years of experience in photography, he started as a Northern Light tour guide and is now coordinating our guides team.

Languages: English & Italian

Born in Lyngen (Furuflaten) but living in Tromsø, Roger is also an international guy, having lived in the Canary Islands and 18 years in the UK (Northumberland and West Yorkshire).

He has a calm and dreamy personality, which explains his interest in astronomy. He is also a big fan of classic music, photography and has a big passion for fishing on his little boat in Lyngen!

Roger has been working for our company since 2014 and has a background in Tourism, Economy, and Administration, working with Booking activities (mainly for Tour Operators and travel agents).

His life dream is to join a conservation project of nature/wildlife somewhere in the world when he retires!

Languages: English & Norwegian

Rolf Gunnar, our operations manager, is a Tromsøværing (native of Tromsø). He has so many years of professional experience that he could retire very soon: he started working when he was 6 years old, helping his grandparents sell newspapers, hot dogs and sweets at their kiosk.

Amazed by the fact that so many people travel to Northern Norway to see what he sees so frequently (the Northern Lights), he found our company many years ago, where he worked as a tour bus driver. He fell in love with the tourism industry and is now part of the office staff!

His interests include traveling (he says he’s been in Turkey more than 20 times!), photography, mountain biking, and, like a good Norwegian, downhill skiing and ski touring! He has also been a football coach for more than 15 years. Rolf Gunnar has two grown-up children and usually refers to his girlfriend as “his better half”.

Languages: English & Norwegian

Tromsøværing (from Tromsø), Trond-Arne has a background in IT and built over 25 years of experience managing IT businesses.

He is a professional and trained project manager and has over the years managed quite a few large business development and implementation projects in various organizations.

He started in Bussring in 2016, as a part-time driver (coming from a family of driving instructors) and he is now our Chief Executive Officer.

During his free time (especially Friday evenings, we heard!) he enjoys driving to his hytte (a traditional Norwegian holiday cottage) and relax there, contemplating the beautiful landscapes of Malangen, as well as cooking, skiing, biking and building things (he is a true handyman)!

Languages: English & Norwegian

Vegard is a true Tromsøværing, born, raised and lived in Tromsø his all life, with the exception of a gap year spent in Bodø before finding his way back north.

He holds a master’s degree in Business Economics from UiT – The Arctic University of Norway, with a major in Management Accounting and a minor in Finance. Outside of work, Vegard is a big sports enthusiast. Running is currently his favorite way to exercise, giving him the chance to switch off, clear his head and sort through his thoughts. Football is another big part of his life: he follows Tromsø IL and Manchester United closely, while also keeping an eye on his local boyhood club, IF Skarp. And when watching football isn’t enough, he occasionally takes the manager’s seat himself in Football Manager, coaching fictional players and, as he puts it, answering fictional emails.

Vegar also enjoys spending time with friends and family, traveling, discovering local cuisine and putting his knowledge to the test in a good quiz. With family in Senja, he was also hiking Segla long before the mountain became an Instagram favorite.

Languages: English & Norwegian

This very British accented guy has been living in Tromsø for so long that sometimes he slips in a word in Norwegian instead of English. But worry not! He started as a guide both day and evening tours for Best Arctic since 2016 and knows this area like the palm of his hand!

With professional experience as a researcher at the Meteorological Institute in Tromsø, William enjoys mountain running during summer (ending with a swim in glacial lakes or the sea after a long run!).

He has probably seen more polar bears in his life than anyone else at the company, having spent a lot of time in Svalbard and Greenland for work. He has been a photographer since age 13.

Before moving to Tromsø, he used to be a storm chaser back in the UK (how cool is this?). Keep William away from lefse (the traditional Norwegian cake we offer during our tours), as he is highly addicted to it!

Languages: English & Norwegian

Ambre is 22 years old, originally from France. She first came to Tromsø for three months last winter and completely fell in love with the city: its snowy landscapes, northern lights, and warm atmosphere made her decide to move here for good!

Before settling in Norway, Ambre worked with children for several years as a childcare assistant and activity leader. She also studied Art and Design, and later English Literature, reflecting her love for creativity, books, and languages.

A passionate music lover, Ambre enjoys heavy metal and hard rock, going to concerts, and discovering local live music scenes. She’s also deeply connected to nature, plants, and animals (she even has a cat), and loves spending time outdoors in every season.

For Ambre, meeting new people and sharing unforgettable experiences under the northern lights is what makes guiding so special. She’s excited to welcome guests to Tromsø and help them experience the magic of the Arctic sky.

Languages: English & French

Anastasia, a vibrant 24-year-old girl from Romania, is one of our Northern Lights guide. Her journey began three years ago when she earned a scholarship to complete her master’s degree in Teaching English as a Foreign Language in Norway.

After graduating, Anastasia’s adventurous spirit led her to work as a tour guide in Senja before settling in Tromsø. Passionate about education and cultural exchange, Anastasia combines her love for teaching with her current role as a tour guide.

She conducts Northern Lights tours, city tours, and occasionally works in museums, sharing her knowledge about Norway’s culture and natural wonders. She is a multifaceted individual with a creative soul.

Anastasia enjoys painting landscapes, cooking Romanian cuisine, and crafting handmade items. An avid traveler and language enthusiast, she values the wisdom gained from exploring different cultures. Her interests extend to philosophy, particularly topics of morality and freedom. A night owl by nature, Anastasia finds her nocturnal tendencies perfectly suited to her Northern Lights guiding.

She has a diverse taste in music, ranging from electronic and underground genres to classical and folk. Anastasia approaches life with a “carpe diem” attitude, constantly working on self-improvement and embracing new experiences.

Languages: English & Romanian

Fabian, one of our incredible Northern Lights guide in Tromsø, combines his passion for the outdoors with his people skills.

After completing his master’s in linguistics in 2024, he traded big city life in Germany for the natural beauty of Norway. With experience in outdoor retail and guiding since 2016, Fabian embraces both winter’s skiing season and summer’s hiking trails.

He’s active with the local DNT and finds peace in photography and reading by the fire. His global experiences, including stints in New Zealand and Canada, enrich his perspective.

While adjusting to Norway’s social climate, Fabian revels in Arctic nature’s offerings, from fishing to foraging, always in awe of the mesmerizing aurora.

Languages: English, German & Norwegian

Joan, a passionate northern lights guide in Tromsø, Norway, hails from Carlet, a charming village near Valencia, Spain. His journey from biotechnology graduate to educator, and now aurora chaser, is as colorful as the lights he helps others discover. Joan’s love for science, nurtured during his years teaching in Barcelona, now fuels his enthusiasm for explaining the mesmerizing northern lights phenomenon to visitors.

A true smiley people person, Joan thrives on making deep connections and bringing out the best in everyone he meets. His warm personality is complemented by a rich tapestry of interests – from whipping up a traditional paella (a skill passed down from his grandfather) to embracing snow sports in the Arctic wilderness. Music also holds a special place in his heart, often drawing him to local live events and karaoke nights.

Joan embodies the spirit of warmth and wonder that makes northern lights tours truly unforgettable.

Languages: English & Spanish

Meet Juan, our Spanish addition to the team! Natural from Pamplona, Spain, he has a Double Bachelor’s Degree in Biology and Environmental Sciences, having discovered Tromsø during his Erasmus program.

He is now studying Marine Biology with a specialization in Arctic Marine Ecology, as his Master’s degree. His professional journey revolves around scientific research, where he strives to make a mark. During his spare time, he indulges in amateur nature photography and is a licensed scuba diver.

His passion for nature extends to hiking and exploring breathtaking landscapes worldwide. Notable trips throughout his life include venturing to the sea ice in Greenland, the Amazon Basin, the Andes in Ecuador, the wonders of Costa Rica, and the stunning Yosemite National Park.

Currently, in Tromsø, he finds solace in this magical place, contemplating his next steps towards a better world for future generations to relish.

Languages: English & Spanish

Max, or Maximilian, is one of our passionate northern lights guide, currently pursuing his Master’s degree in Law of the Sea at UIT Tromsø.

His love affair with Norway began during three adventurous road trips in his trusty camper van, where he captured the country’s breathtaking landscapes through his camera lens. These journeys ignited a deep passion for Norway’s natural beauty, ultimately inspiring him to relocate and share his enthusiasm with visitors. Before settling in Norway, Max’s wanderlust led him to live in Costa Rica, Colombia, and Nicaragua, enriching his global perspective. An avid outdoorsman, he embraces an active lifestyle that includes climbing, skiing, hiking, and camping.

Max’s combination of academic pursuits, international experience, and love for nature makes him an ideal guide, offering unique insights into Norway’s stunning northern lights and rugged terrain. His infectious passion ensures that every tour becomes an unforgettable adventure for those lucky enough to explore the Arctic with him.

Languages: English & German