Cookie Policy
What are Cookies?
Cookies are small text files that are stored on your device when you visit a website. Cookies and similar technologies can be used to recognize your device, remember your preferences, enable essential website functionality, understand how visitors interact with the website and measure the performance of our website and marketing activities.
How Best Arctic uses Cookies
Best Arctic uses cookies and similar technologies to provide and maintain our website and booking services, remember user preferences, understand how visitors use our website, analyze website performance, improve customer journey and measure the effectiveness of our marketing activities.
Some cookies and similar technologies are provided directly by Best Arctic, while others are provided by third-party services integrated into our website and booking journey.
Where required by applicable law, non-essential cookies and similar technologies are only activated after you have provided your consent through our consent management platform.
When Best Arctic processes your personal data through the use of cookies, you have certain rights in relation to this processing. Please see our Privacy Policy, available here, for further information about these rights.
Cookie management and consent – Usercentrics:
Best Arctic uses Usercentrics Consent Management Platform (CMP), provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, to manage visitors’ cookie, tracking technology preferences and to obtain, manage and document choices regarding cookies and similar technologies.
When you visit our website, Usercentrics allows you to accept or reject non-essential data processing services according to their purpose and, where available, make more granular choices regarding individual categories or services. Services that are not strictly necessary will only be activated where the required consent has been provided.
Usercentrics processes information related to your consent choices, which may include your consent or opt-out status, consent ID, date and time of consent, version of the consent information shown to you, banner language, referrer URL, user agent and IP address. This information is used to record and manage your privacy preferences and to demonstrate compliance with applicable data protection requirements. Your consent choices may be stored so that the website can recognize your preferences during subsequent visits. You can change or withdraw your consent at any time by reopening our cookie banner. To do this, click ‘Cookiebot’ at the bottom of our website. Withdrawing consent does not affect the lawfulness of processing carried out before the consent was withdrawn.
Usercentrics manages consent at the level of individual data processing services. Cookies and similar technologies associated with those services are displayed within the consent interface, including relevant information about their purpose, provider and storage duration where applicable.
More information about Usercentrics and its processing of personal data is available in the Usercentrics Privacy Policy.
Visit Group / Visit booking system
Best Arctic uses Visit Group as a booking technology provider. When you access or interact with booking functionality provided through Visit Group, cookies and similar technologies may be used to enable the booking service, maintain sessions, remember relevant preferences, provide technical functionality and, where applicable and subject to your consent, support analytics or other measurement activities.
Some cookies or technologies used within the booking environment may therefore be set or operated by Visit Group or other service providers used within its platform.
Where consent is legally required, non-essential cookies and tracking technologies should only be activated after the appropriate consent has been obtained.
For further information about Visit Group and its use of cookies, please refer to the relevant privacy and cookie information provided within the Visit Group booking environment.
Categories of Cookies and similar technologies
Best Arctic may use the following categories of cookies and similar technologies:
Essential / necessary:
These technologies are required for the website and its services to operate correctly. They may, for example, support website security, consent management, booking functionality, session management and other essential technical functions. Because these technologies are necessary to provide the website or service requested by the user, they may not require consent where the applicable legal requirements for strictly necessary technologies are met.
Functional
These technologies enable additional website functionality and may remember choices or preferences made by visitors. Where required by applicable law, these technologies are activated only after consent.
Analytics / statistics
These technologies help Best Arctic understand how visitors interact with the website, such as which pages are visited, how users navigate through the website and how the website performs. This information helps us evaluate and improve the website and customer journey. Analytics technologies requiring consent are activated only after the visitor has provided consent.
Marketing
Marketing technologies may be used to measure advertising performance, understand the effectiveness of marketing campaigns, build audiences and deliver more relevant advertising across advertising platforms. These technologies are activated only after the visitor has provided the required consent.
The specific services, technologies, purposes, providers and storage periods currently in use are displayed through the Cookie Settings / Privacy Settings provided by Usercentrics on our website.
Details on analytics and advertising cookies
Marketing, analytics and advertising
Best Arctic uses digital marketing, analytics and related technologies to understand how our website and services are used, improve customer experience, measure the effectiveness of our marketing activities and, where you have given consent, provide more relevant advertising.
Website analytics
We use analytics tools, including Google Analytics 4 (GA4), to understand how visitors interact with our website. This may include information such as:
- Pages visited and actions taken on the website;
- Approximate location, device and browser information;
- How you arrived at our website, for example through a search engine, social media platform, advertisement, or referring website;
- Interactions with our website and booking journey;
- Information about completed purchases or bookings, such as transaction identifiers and booking value.
This information helps us understand website performance, identify areas for improvement and evaluate the effectiveness of our marketing activities. Analytics technologies that are not strictly necessary are only activated in accordance with your cookie and consent choices.
Advertising and conversion measurement
Best Arctic advertises through digital platforms such as Google, Meta (Facebook and Instagram), Reddit and TikTok. Where you have provided the required consent, we may use cookies, pixels, tags and similar technologies provided by these platforms to:
- Measure whether our advertising leads to website visits, enquiries, or bookings;
- Understand the performance of our advertising campaigns;
- Create audiences for advertising purposes;
- Show advertisements that may be more relevant to your interests;
- Improve and optimize our advertising campaigns.
Information collected through these technologies may include online identifiers, device and browser information, interactions with our website, advertising interactions and information about purchases or bookings. You can change or withdraw your cookie consent at any time through our cookie settings.
Managing or withdrawing your consent
When you first visit Best Arctic’s website, you are presented with options for managing the use of non-essential cookies and similar technologies. You can accept or reject non-essential processing and, where available, make more detailed choices regarding individual categories or services.
Your choice is not permanent. You can review, change or withdraw your consent at any time by reopening the Cookie settings / Privacy settings on our website.
You can also delete or restrict cookies through your browser settings. Please note that blocking certain essential technologies may affect the availability or functionality of parts of the website or booking process.
Third-party services
To operate our website, booking services, analytics and marketing activities, Best Arctic works with third-party technology and service providers. Depending on the services you use and your consent choices, these may include providers of:
- Website analytics
- Online advertising and social media
- Booking and reservation technology
- Email and marketing communications
- Website hosting and functionality
- Customer communication and AI-powered services
Some providers may process personal data outside Norway or the European Economic Area (EEA). Where personal data is transferred outside the EEA, Best Arctic uses the safeguards required under applicable data protection legislation.
Contact us
If you have any questions about Best Arctic’s use of cookies and similar technologies or how we manage your privacy choices, please contact us:
Best Arctic AS
Sjøgata 7
9006 Tromsø
Norway
Email: info@bestarctic.com
For more information about how Best Arctic processes personal data and your rights under applicable data protection legislation, please see our Privacy Policy.