What is Varde?
Varde is a Norwegian national brand that, after careful evaluation and reporting to the company, certifies tourism experiences as high quality. Like equivalent European quality systems and standards, Varde goes through the entire customer journey for the product/activity/tour that the company wishes to certify as a “mystery guest”.
Varde evaluates the following elements during this evaluation process: online orders, the company’s website, meeting point, and transport, staff, clothing and equipment, animals and the environment, storytelling and dramaturgy, food and drinks, communication, and safety.
The company then receives a full report with detailed scores on a scale of 1 – 5 for the full experience. If the company receives 3 Varde points or higher, the product/activity/tour is certified as being of high quality. The company can also make further improvements to the product/activity/tour based on the feedback in the report.
This process will result in higher quality products/activities/tours, encourage best practices, improve the guests’ expectations, increase profitability for the company through offering higher quality tours to our guests (value for money), and stimulate investment in quality development of our products and services.
Varde certification and Best Arctic
The tours that were evaluated through this process were our Aurora Safari Camps, Aurora Safari Minibus, Dog Sledding at Breivikeidet (morning and afternoon tour), Lyngen Snowmobile Safari, and Husky Safari.
All these tours were approved with the Varde high-quality guarantee certification.
This is exactly what Best Arctic aims for – offering high-quality services that match or exceed our guest’s expectations, giving us the opportunity to improve our quality and make changes so we can always deliver safe, wonderful, educational, and interesting life-changing experiences.