1 April 2022
We are proud to announce that we rebranded to Best Arctic and have launched a new website.
Former Best Arctic CEO Jon-Erlend Alstad in 2022
We are still the same team behind, but have expanded to new exciting destinations, with new tours in Lofoten, Senja, Lyngen and more to come!
Best Arctic is founded based upon the long and successful history of Bussring and Tromsø Safari, and we are now in the process of expanding our scope into new exciting experiences and arctic territories.
Our signature product, the Arctic Route brand (a unique network of transportation) will be the base of our operation, connecting unique, authentic, and complementary experiences across the northern territories of Norway, Sweden and Finland, helping our guests to cross-board between them.
With more than 17 years of experience in the tourism industry, we aim to inspire and offer you the best arctic experiences ever: from winter to summer, all year round, single activities, accommodation, packages, cross-border transportation, and unforgettable moments.
“I will lead a very talented group of people and we will do our best to create a direction based upon our mission: to create and deliver “life-changing experiences” from the Arctic to the world, this is “The Arctic Way” – says Jon-Erlend Alstad (former managing director of Tromsø Safari/ Best Arctic until 2023).
Our philosophy is based on maintaining our strong local connection by tight cooperation and involvement with local landowners, activity operators, guides, and other local suppliers.
We strongly believe in contributing to better tourism destinations for both our guests and the communities up north, not only today but, even more importantly, for the future. We choose to call it lasting sustainability.
If you’re visiting Tromsø in September, October or early November, you might think it’s too early for dog sledding. After all, the Arctic winter hasn’t fully arrived yet. Fortunately, that’s not the case. Autumn dog sledding with carts (also called dog carting or wheeled dog sledding) lets you experience the excitement of being pulled by […]
Are you planning a winter journey between Tromsø in Northern Norway and Rovaniemi in Finnish Lapland this winter? Although flying may initially appear to be the fastest option, the total travel experience involves much more than the time spent in the air. Traveling by bus between Tromsø and Rovaniemi can be simpler, more scenic and […]
Planning a winter trip across the Arctic and wondering how to travel between Rovaniemi and Tromsø? During the winter season 2026/2027, travelers can choose between two bus routes connecting Northern Norway and Finnish Lapland: the Arctic Route daytime bus and the Aurora Express Nightliner. Both routes connect two of the most popular winter destinations in […]
Landing in Tromsø is exciting, but after a long journey, one question often comes first: how do you get from Tromsø Airport to the city centre with luggage? The easiest option for many visitors is the Airport Express bus operated by Best Arctic. The service is designed for travellers arriving in Tromsø and offers a […]
Dog sledding is one of the most popular activities in the Arctic and a must-do for many travelers visiting Tromsø. However, depending on when you travel and the snow conditions you can encounter two different options: dog sledding with carts during autumn (from mid-September and throughout November) and traditional dog sledding on snow during winter […]
If you are staying in Tromsø during summer, you may be wondering whether Sommarøy is worth visiting for just one day. The answer is yes. Sommarøy is one of the best day trips you can take from Tromsø during the summer season. With white-sand beaches, turquoise waters, coastal landscapes and a calm atmosphere, Sommarøy offers […]
