1 April 2022
We are proud to announce that we rebranded to Best Arctic and have launched a new website.
Former Best Arctic CEO Jon-Erlend Alstad in 2022
We are still the same team behind, but have expanded to new exciting destinations, with new tours in Lofoten, Senja, Lyngen and more to come!
Best Arctic is founded based upon the long and successful history of Bussring and Tromsø Safari, and we are now in the process of expanding our scope into new exciting experiences and arctic territories.
Our signature product, the Arctic Route brand (a unique network of transportation) will be the base of our operation, connecting unique, authentic, and complementary experiences across the northern territories of Norway, Sweden and Finland, helping our guests to cross-board between them.
With more than 17 years of experience in the tourism industry, we aim to inspire and offer you the best arctic experiences ever: from winter to summer, all year round, single activities, accommodation, packages, cross-border transportation, and unforgettable moments.
“I will lead a very talented group of people and we will do our best to create a direction based upon our mission: to create and deliver “life-changing experiences” from the Arctic to the world, this is “The Arctic Way” – says Jon-Erlend Alstad (former managing director of Tromsø Safari/ Best Arctic until 2023).
Our philosophy is based on maintaining our strong local connection by tight cooperation and involvement with local landowners, activity operators, guides, and other local suppliers.
We strongly believe in contributing to better tourism destinations for both our guests and the communities up north, not only today but, even more importantly, for the future. We choose to call it lasting sustainability.
Visiting Tromsø in October or November and worried there might not be snow yet? Don’t be. You can see the Northern Lights, go dog sledding on wheels, meet reindeer, search for whales, cruise through Arctic fjords and explore some of Tromsø’s most famous attractions, all without needing snow. October and November are transition months in […]
Wondering what to wear for autumn dog sledding in Tromsø? Dress in warm, comfortable layers, but you don’t need to bring all your heavy Arctic outerwear yourself. Both Best Arctic autumn dog sledding experiences provide protective outdoor clothing and footwear. For Autumn Dogsledding with Carts, gloves, a hat, suit and shoes are provided. For Autumn […]
Planning a trip to Tromsø often starts with the same questions: Where should I book my Tromsø tours? Is it better to book directly with a local tour operator or through an online travel marketplace? And how do I know which Arctic experiences are right for me? Online travel agencies can be useful when comparing […]
Through Best Arctic, travelers can pre-book winter clothing from Tromsø Outdoor, including warm jackets, trousers and winter boots. This means you can arrange suitable Arctic clothing before traveling and avoid filling your suitcase with bulky winter gear. Book your winter clothes online before arriving in Tromsø Whether you are coming to Tromsø to chase the […]
No, seeing the Northern Lights in Tromsø is never guaranteed. The Aurora Borealis is a natural phenomenon and whether you see it on a particular night depends on several factors, including aurora activity, cloud cover and local weather. However, Tromsø is one of the world’s best-known destinations for Northern Lights hunting. Located within the auroral […]
Dreaming of seeing the Northern Lights, going dog sledding, meeting reindeer, or exploring snow-covered Arctic fjords? Getting to Tromsø is easier than you might think. During the 2026/2027 winter season, Tromsø has direct international flight connections with numerous European cities, allowing many travelers to reach Northern Norway without connecting through Oslo. From London, Paris, Amsterdam, […]
