Best Arctic

Best Arctic Logo color version with white letters
Symbols and different sub brands of Best Arctic

Tromsø Safari is now Best Arctic!

We are proud to announce that we rebranded to Best Arctic and have launched a new website.
CEO Jon-Erlend Alstad.

We are still the same team behind, but have expanded to new exciting destinations, with new tours in Lofoten, Senja, Lyngen and more to come!

Best Arctic is founded based upon the long and successful history of Bussring and Tromsø Safari, and we are now in the process of expanding our scope into new exciting experiences and arctic territories.

Our signature product, the Arctic Route brand (a unique network of transportation) will be the base of our operation, connecting unique, authentic, and complementary experiences across the northern territories of Norway, Sweden and Finland, helping our guests to cross-board between them.

With more than 17 years of experience in the tourism industry, we aim to inspire and offer you the best arctic experiences ever: from winter to summer, all year round, single activities, accommodation, packages, cross-border transportation, and unforgettable moments.

“I will lead a very talented group of people and we will do our best to create a direction based upon our mission: to create and deliver “life-changing experiences” from the Arctic to the world, this is “The Arctic Way” – says our Managing Director Jon-Erlend Alstad.

Our philosophy is based on maintaining our strong local connection by tight cooperation and involvement with local landowners, activity operators, guides, and other local suppliers.

We strongly believe in contributing to better tourism destinations for both our guests and the communities up north, not only today but, even more importantly, for the future. We choose to call it lasting sustainability.

The history behind the Arctic Route

The history behind the Arctic Route

Embarking on the Arctic Route opens a gateway from the magnificent beauty of Tromsø, Norway, and beyond to the stunning landscapes of Northern Norway and Finland. This travel service/ hop-on/hop-off bus, born in 2016 from the collaboration of Bussring, Best Arctic, Innovation Norway, Eskelisen Lapin Linjat, and VY, aims to provide you with an eco-friendly journey across the Arctic, underpinned by a commitment to environmental stewardship, boasting features like Ecolighthouse certification and ISO 14001 standards. It connects Tromsø with destinations like Lyngen, Narvik, Skjervøy, Storslett, and further to Rovaniemi in Finland, during winter. During summer, the Arctic Route connects Tromsø with Lofoten, Narvik (and Evenes Airport) with Lofoten, and within Lofoten, with several bus stops. It’s a testament to the brand’s commitment to sustainability, easing travel stress, and fostering local tourism by making remote locations accessible.

Whale watching in Norway this Summer 2024

Whale watching in Norway this Summer 2024

Embarking on a whale watching adventure during the summer in Norway offers an unparalleled experience, especially in prime locations like Andenes in Northern Norway. With the opportunity to spot species such as sperm whales and orcas in their natural habitat, Norway’s summer months present a unique opportunity for enthusiasts and casual observers alike. Additionally, responsible whale watching practices are emphasized, ensuring these magnificent creatures are protected while providing an educational and thrilling experience for visitors.

How to travel between Tromsø and Lofoten this Summer 2024

How to travel between Tromsø and Lofoten this Summer 2024

In this ultimate guide, we will explore how you can travel this Summer 2024 between Tromsø, the Gateway to the Arctic, and the beautiful Lofoten islands, by choosing the Arctic Route: the perfect choice for your summer travel, how to navigate through this transportation option, must-see attractions and activities along the way, and accommodation options. Get ready to unlock the beauty of the Arctic Route!