1 April 2022
We are proud to announce that we rebranded to Best Arctic and have launched a new website.
Former Best Arctic CEO Jon-Erlend Alstad in 2022
We are still the same team behind, but have expanded to new exciting destinations, with new tours in Lofoten, Senja, Lyngen and more to come!
Best Arctic is founded based upon the long and successful history of Bussring and Tromsø Safari, and we are now in the process of expanding our scope into new exciting experiences and arctic territories.
Our signature product, the Arctic Route brand (a unique network of transportation) will be the base of our operation, connecting unique, authentic, and complementary experiences across the northern territories of Norway, Sweden and Finland, helping our guests to cross-board between them.
With more than 17 years of experience in the tourism industry, we aim to inspire and offer you the best arctic experiences ever: from winter to summer, all year round, single activities, accommodation, packages, cross-border transportation, and unforgettable moments.
“I will lead a very talented group of people and we will do our best to create a direction based upon our mission: to create and deliver “life-changing experiences” from the Arctic to the world, this is “The Arctic Way” – says Jon-Erlend Alstad (former managing director of Tromsø Safari/ Best Arctic until 2023).
Our philosophy is based on maintaining our strong local connection by tight cooperation and involvement with local landowners, activity operators, guides, and other local suppliers.
We strongly believe in contributing to better tourism destinations for both our guests and the communities up north, not only today but, even more importantly, for the future. We choose to call it lasting sustainability.
Just approximately 1.5 hours from Tromsø, Sommarøy feels like a completely different world. White-sand beaches, crystal-clear turquoise waters, Arctic mountains and small fishing villages create a landscape that surprises almost everyone who visits for the first time. Many travelers come to Tromsø for the midnight sun, Arctic nature and outdoor adventures. Sommarøy combines all of […]
The easiest way to visit two Arctic icons in one journey Planning a winter trip to the Arctic and trying to choose between Tromsø, Norway, and Rovaniemi, Finland? The good news is that you do not have to choose. With the Aurora Express Nightliner bus by Best Arctic, you can combine both destinations in one […]
In most places, midnight time means darkness. In Tromsø, it can mean golden light over the fjords, people walking by the harbor in sunglasses, coming back from the bar at 2 am under a sunny sky and mountain views that look like sunset but refuse to fade. This is the Midnight Sun, one of the […]
May is one of the most underrated months to visit Tromsø. Winter has loosened its grip, the days stretch longer, the fjords begin to feel more open, and by late May, the Midnight Sun season starts to transform the city into a place where evening plans can feel just as bright as daytime adventures. In […]
Looking for an easy summer day trip from Tromsø without renting a car? The summer bus route between Tromsø and Sommarøy is one of the most scenic and convenient ways to experience the coastal beauty of Northern Norway. Operated as part of The Arctic Route, this direct shuttle connects Tromsø city centre with Sommarøy, a […]
If you’re planning a trip to Norway, one question comes up again and again in our customer service queries: are there polar bears in Norway? The short answer is yes, but not where most travelers expect. While mainland Norway, including popular Arctic destinations like Tromsø, does not have wild polar bears, there is one remote […]
